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Should You Get Shiseido Hair Straightening?

Shiseido hair straightening is a popular treatment for those who want to swap their frizzy, wavy and/or curly locks for smooth tresses. The Japanese treatment, also called “thermal reconditioning”, came out in 1996 and fast became one of the most popular methods of smoothing out one’s curls.

It is important to know what you are in for before you decide to commit to your new look. This article will run through the basics.



Shiseido hair straightening works by placing a chemical solution onto the tresses in order to break the bond which provides the curls with their shape. The locks are then rinsed and dried with a blowdryer, and a flat iron is applied to each section. Once finished, the locks should be flat, and a neutraliser will be used to make the style hold. Following the treatment, the tresses should not be washed or worn up for a minimum of three days so that the style can properly set.

The process is quite a long one; it can take up to 8 hours based on the length and thickness of your tresses. However, the results are long-lasting; typically staying for 6 months or until it naturally grows out.



The cost of Shiseido hair straightening ranges from around $100-400 depending on the quality of the salon and how competitive the market in your area is. It is usually recommended to stick to a slightly more expensive salon as this is usually a good indicator of quality (be sure to check salon reviews first, of course!).



straight hair

The main benefit of Shiseido hair straightening almost goes without saying – it makes your tresses permanently flat! This means you save hours each morning styling your locks and don’t have to worry about managing frizz. Other advantages include:

  • It is carcinogenic-free, unlike other treatments (e.g. Brazilian), which makes it safer for your tresses, scalp and body.
  • It is longer lasting than other treatments – for instance, the Brazilian method only lasts 3 months.
  • Not having to stress about frizz when it is humid or raining.
  • It can help you save money as you no longer need to purchase products like smoothing serums and sprays and don’t have to pay for new flat irons.
  • Not having to worry so much about maintaining your style and reducing frizz can help you relax and feel more confident (especially in photos!).



However, Shiseido hair straightening has its drawbacks. The main disadvantages of this method include:

  • The time-consuming and potentially painful process.
  • It can damage your tresses and make it more prone to falling out. You may find that your locks look dry – going to a high-quality salon and using good products may help avoid this.
  • Your locks will grow out, making half of your tresses look flat while the other is curly. This means you may need to flat iron some parts of your mane over time.
  • You can’t use any chemicals (such as coloured dye or perm solution) on your tresses until it has completely grown out, or else you’ll cause severe damage.
  • You may regret Shiseido hair straightening as you find you miss your waves or curls and get bored with flat tresses.



Have a think about whether you really want permanently smooth tresses – will you end up missing your curls? You might find temporary treatment to be a better option. In our instant gratification society, wanting flat locks now can make Shiseido hair straightening an appealing option. However, it’s important to weigh up the advantages and disadvantages before getting the treatment done to avoid potential regret.


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